SEO in Collections

If you use a blog or other content that is combined in a Collection, you can of course also make important adjustments for the search engines and your visitors in the collection settings. In the Collection items, you have the option of entering the most important information for each individual Collection item.

Table of contents

• Basic knowledge
• SEO fields in the collection

Basic knowledge

SEO fields in the collection

Open the Collections Manager under More > Collections Manager

Select the collection that contains the collection item you want to edit.

Click on the item that you want to edit which will open an overlay. If your item is ready to be published use the Settings button in the top right corner to be taken to the SEO fields or scroll down until you reach the Settings section.

Here you will find the following fields:

1. SEO title = <title>

The SEO title appears in the search results in blue and in a larger font. It is hyperlinked to your website. The URL is displayed in green and the meta description below in black. The SEO title stands out the most. Some social networks also use it as a headline or even as an anchor text if it is shared. We recommend only using symbols from the HTML special characters table here because only these are recognized and evaluated by the crawlers without any problems. We recommend a title that is no longer than 50–60 characters.

The SEO title is automatically filled with the name of the collection item. If you want to change the title, simply click in the field and add another content.

2. Slug

The slug is the part of the URL that comes after your domain and address extensions. By default, the slug of your collection item is used here. You can easily adapt this according to your wishes.

3. SEO description = description / og:description

Under SEO description, also called meta description, you can add the description of your item. This will be the black text in Google search and used as og:description for social media. This is not only important for search engines but also helps your users understand what the item is about.

4. SEO keywords

Here, you can add your relevant keywords for your collection item. For search queries, for example in Google, the keyword is the content searched for - i.e. what users enter in the search mask of search engines.

5. Meta tags = header

Here you can add additional code. Various tools require code snippets in the <header> of the website. You can find more information in the support center of the respective tools.

You will also find the following fields here:

6. Preview / SERP preview

SERP stands for Search Engine Result Page. Here you can see live how your items are displayed in the search engine. It is possible to display the preview both for the desktop and for the mobile view.

7. Settings = "Noindex"

Every Collection item you publish is approved for indexing by the search engines by default. This means that the search engines' crawlers can analyze the post and show it in their search results. If you tick this box, you are telling the crawlers that you do not want this to happen.

Please note that the search engines decide which content they analyze and display in their searches.

8. Preview image (open graph) = og:image

The image you add here will be used as an image for social media and generally when sharing on other platforms.

9. Item ID

The Item ID is a unique, automatically generated ID of the item that you need for the API.